In 2020 speak Spanish to your constituency, por favor

Stop using Google Translate for your campaign and reach out to your Spanish speaking voters firmly and with confidence. Spanish speakers are more loyal and buy more from companies that communicate in their language. Take advantage of this loyalty and address them in their own language.   If a firm increases sales when it speaks…

4 facts on the Spanish speaking market in the US

1. Spanish speakers account for almost half of US population growth The Hispanic population has been the main driver of America's population growth since 2000. Nowadays, Hispanics make up around 18% of the total U.S. population and are the second-fastest growing demographic group after Asians. More than half of the US Spanish speakers is under 29 and…

Case Study: A dedicated social media channel in Spanish

Charmin is one of the few products with a dedicated social media channel in Spanish in addition to the US English language channel. The following audit was made on January 12th 2019. The main Twitter account in the US is still active and carries 81,9K followers. The account, even though addressed to the US, has 9%…

Numeralia: Spanish in the US

There are at least 41 million native Spanish speakers in the US (not counting people that learned Spanish)  In Texas alone 29.5% of total population speaks Spanish making up 7.4 million Spanish speakers. In California there are 10.4 million Spanish speakers. There are 790,000 students enrolled at US universities learning Spanish.  In 2050 the US…

A Very Brief History of Spanish on US Media

  Printed Press The first newspaper in Spanish in the US was founded in New Orleans as early as in 1808: El Misisipí, and a year later El Mensagero Luisianés began the competition for audience.    Radio Spanish entered the radio somehow late. Anglo-Americans owned all radio stations and transmitted only in English, but during…